News & Insights

August 23rd, 2023

Opinion: Unknotting the 30 days of Threads

Shantanu Tripathi of Auburn Digital Solutions walks through Threads' 30 days...

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August 14th, 2023

Exclusive | Harsh S. Kedia, Auburn Digital Solutions: AI is not yet advanced..

In an exclusive interaction with MediaBrief, Harsh S. Kedia, Chief Executive Officer...

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August 9th, 2023

Embracing the Future: Latest trends in e-comm, multichannel..

In the fast-paced world of technology, staying ahead of the curve...

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July 31st, 2023

We speak to experts from the digital space on AI

Let’s reimagine celebrities as Barbies or maybe what our future transportation would look like in heavy rains...

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July 13th, 2023

WhatsApp leads India’s social networking with 226.6mn monthly users

Every campaign is data-driven, therefore having the right data is crucial...

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July 12th, 2023

Usage loyalty wavering in Social Media usage

Auburn Digital Solutions has released a study on the behaviour patterns of customers ...

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June 25th, 2023

Satish Kaushik stars posthumously in Bank of Baroda

Bank of Baroda (Bank) announced the release of its latest #bobWorld advertising campaign, which stars the Late Satish Kaushik ...

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June 22nd, 2023

Nano and micro influencers’ engagement rate rises higher

Influencers are becoming a crucial component of brand marketing...

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June 14th, 2023

Facebook becomes most visited social media platform with 5.279bn visitors...

The number of people using social media has been consistently increasing in the recent years. ...

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May 23rd, 2023

IPL increased JioCinema’s traffic by 777.08% in May: Auburn Digital Solutions

As there has been an increase in video content consumption...

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May 23rd, 2023

IPL increases JioCinema’s traffic by 777.08% in May: Report

Auburn Digital’s report on OTT consumption behaviour...

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May 17th, 2023

Is ONDC a disruptor in the making?

Apart from creating a democratization of e-comm in India...

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May 03rd, 2023

Why IPL creates a great opportunity for ad fraudsters

As brands escalate their ad spends during the cricketing carnival...

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April 24th, 2023

Social media has reinvented the way Gen X standard of living

The way we live and make basic lifestyle decisions has dramatically...

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April 03rd, 2023

Opinion: The Deinfluencer trend and why Indian brands should take notes

Shantanu Tripathi of Auburn Digital Solution talks about the Deinfluencer trend...

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March 31st, 2023

Where are marketers investing during the IPL: TV or OTT?

OTT ad rates have climbed by 30 per cent while TV ad rates have increased only by 10 per cent.

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March 29, 2023

Exclusive | Harsh S Kedia, Auburn Digital Solutions..

In an exclusive interaction with MediaBrief, Harsh S Kedia, Chief Executive Officer of Auburn Digital Solutions, speaks...

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March 15, 2023

What proposed e-com policy changes could mean – for players, sellers and consumers

Proposed changes include an end to both inventory-based sales and special incentives...

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March 03, 2023

How AI & ML are reprograming programmatic advertising

But the increasing use of AI/ML in programmatic marketing also requires...

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Feb 22, 2023

Using AI for More Than Content Creation: Harsh Kedia

Without a strong strategy, planning, and marketing in place, a firm cannot succeed...

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Feb 02, 2023

How to find a perfect blend of performance and brand marketing?

By striking a coherence between performance and brand marketing efforts, firms...

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Jan 03, 2023

Emerging technology trends in digital marketing in 2023

The need for technology and the increase in Internet users means that the digital market is always evolving.

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Dec 27, 2022

How 5G will elevate digital marketing?

By offering next-generation capabilities in the form of ultra-high data transfer speed and low latency...

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Dec 07, 2022

Here’s how to make an impression on your millennial customers

Millennials were the first generation to use the internet. People born between 1981 and 1996...

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Nov 11, 2022

Upcoming trends in digital marketing space that will be highlighted in 2023

What e-commerce trends should...

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Oct 13, 2022

Is digital advertising led by ‘English thinking’?

We test the hypothesis that there is a need for Hindi copywriters to lead the charge based...

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Oct 11, 2022

Reaching Consumers Through Accuracies Not Assumptions

Assuming anything about customers could turn ...

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Sep 28, 2022

View | How brands should scale up significantly and sustainably

By adopting a multipronged strategy, brands can scale up..

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Sep 12, 2022

Accelerating digital transformation: Here’s list of top strategies to consider

With digital technologies occupying a prime position, we bring the list of top..

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Sep 05, 2022

Why smartphones are key for India's digital ambitions

For most people in India, a smartphone is the primary way to access the internet..

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