For a new generations of customers, the conversion process has become easier, but at the same time,
the consideration process accounts for a lot many factors. While price still counts for a lot,
a brand’s perception on sustainability, fair practices and quality are parameters that one can no longer ignore.
Brand Facelift
We help legacy as well as new brands find their voice and
build an image that best resonates with their intended audiences.
Our Approach
Just like a literal facelift, a brand’s perception elevation too is surgical in nature. We understand that philosophies and aesthetic can’t be changed overnight. Thus, we setup a methodical protocol that helps customers warm up to the brand’s new appeal in a steady, gradual manner.
Our Expertise
An overall brand facelift is a collaboration of multiple disciplines working towards one common objective. While communication and design form the cornerstones of the facelift, our Media and Search experts also account for deployment mediums like brand lift or search lift studies to understand what’s working better and take your brands to newer or underexposed audiences in more impactful ways.
How We Do It
1.
Our brand specialists draw up goals basis market scenarios, company philosophy and client expectations.
2.
Auburn helps you build new Brand Books, Guidelines and training modules
3.
Planning, deployment, monitoring and impact assessment of brand re-launches
4.
As a launch or campaign progresses, we measure impact via brand lift studies through reputed partners like Nielsen or Google to evaluate the overall brand lift, thus giving your activity a tangible metric.
Take a step ahead
to know how we can solve your problems