Client: Meril Life Science
Sector: Meditech
Cuvis Robot Launch Campaign
The Challenge
As one of the world’s fastest growing MedTech companies, Meril has always believed in alleviating human suffering through the power of innovation. For their latest offering, the highly advanced Cuvis Joint Robot, they wanted to showcase more than just its technical capabilities.
The Solutions
Reaching out to both Doctors as well as patients meant conceptualizing an approach that was equal parts practical and human. And so, we married the technical capabilities of the product with the intangible benefits that it offers; both for doctors and patients. A modernistic, clean aesthetic was maintained across multiple points of communication to build further on the message. Alongside Social Media, we used a mix of platforms to have a wider, yet precise footprint.
The Results
Both in terms of brand recognition as well as enquiries made, the campaign performed substantially well. Multiple points of feedback for Doctors, Hospital Administrators and patients ensured that we not only created awareness, but also helped towards creating a seamless conversion funnel for the product.
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