App Sign-up Campaign

The Challenge

With Upstox, India’s fastest growing retail broker, trading online has become smarter and simpler. But while using the app was easy, signing up was a long process. We needed to get maximum signups on the app while ensuring users don’t drop off on the way.

Upstox project video- Auburn digital solutions

The Solutions

To put it simply, we decided to be present…by being omnipresent! We utilized a plethora of platforms including but not limited to Facebook, Instagram, DV360, In-App Ads, Google Search, Display, Programmatic Campaigns and many affiliates. To reduce drop offs, we implemented step wise custom remarketing. In app events were implemented to track the user journey to increase conversions.