When you’re fishing for potential customers, it isn’t enough to cast a in the waters, but throwing it in the right parts of the sea! With AI Based marketing, intelligent targeting helps you to focus only on audiences that matter.
AI strategies
Reaching audiences through accuracies, not assumptions.
Our Approach
Using automation coupled with sheer human insight, we create pools of micro-level audience sets. These audiences’ are mapped against pre-defined parameters like level of interest, stage of sales funnel, specific preferences etc. By focusing on this small yet precise set, we can help boost conversion and consequently clone them to create further similar audience sets.
Our Expertise
While automation forms the core of AI Based marketing, we back it with Auburn’s seasoned media planners & communication specialists. Once the audience roadmap is charted, our team deep dives into target personas to create personalized communication for them before deploying them. Over the campaign period, manual intervention is also carried out to further optimize the whole process.
Take a step ahead
to know how we can solve your problems